Business Need: 

Recurring revenue with increased customer loyalty


Create a New Digital Farming Direct to Customer Offering

Achieved Before EGC: 

Successful pilot of new D2C service to hothouse farmers


How to implement without cannibalizing traditional  revenue through distribution


Peer experience, new  perspectives, accountability and support to take risk


  • Revenue from new services
  • Distributor acceptance and growth of new value added services
  • Increased  satisfaction reported from customers using D2C service
  • Initiation of additional D2C services  to  generate incremental revenue