Business Need:

  • The organization was in top 25 employers globally
  • Needed to define a new approach to attracting and recruiting talent in the context of addressing current global macro-trends and becoming future-ready
  • More efficiency and effectiveness in strategic workforce
  • Consistent framework to ensure the right candidates are identified, attracted, and selected, removing bias from the process.

Specific Actionable Challenge:

How to design and continuously improve our recruitment process?  What tools and techniques can I used to source talent, identify & attract the right candidate and remove bias from the process?


  • New ways to attract talent – including a referral program, leveraging ESG position, global bootcamps and traineeships
  • Clarity around achievable plan and OKRs to focus on
  • Insights from peers of external perception of the organization as a brand


  • Member incorporated EGA insights into HR strategy which got directional approval
  • With continuous support of EGA community, translated strategy into portfolio projects, ‘lighting many fires’ at once
  • Achieved real momentum – recruitment now high on the organisational agenda & seeing early results with quality of applicants