Business Need: 

Customer loyalty and differentiation as more than a paint store


Implement and market home improvement services

Achieved Before EGC: 

Pilot of services in stores,  training of staff, creation of financial model


How to balance competing priorities between selling paint and offering home improvement design and implementation services


Awareness of potential gaps in strategy,  prioritization for focus


  • Revision of strategy to enhance success offering most relevant service which would increase paint sales while adding service revenue
  • Improved customer experience and loyalty
  • Savings of time and money planned for investment in  services with less possibility to succeed