Back when most leaders and their teams had long (daily) commutes, repetitive jobs as they moved slowly up the ladder? Six (long) years ago, a few of those leaders thought differently. By working together as members of the Executive Growth Alliance, they shared learnings, experiences, resources and accountability to break free and innovate.
The result – new business spinouts, new co-created solutions launched, triple digit improvements in revenue and rapid career advancements.
During these past years, the world has transformed more rapidly than ever before, thanks to advances in technology, science, and engineering. We now have tools that speed up and enhance our work, and we enjoy the flexibility to work when, where, and how we see fit.
The paradigm has shifted. We are no longer confined to the old ways of working; instead, we are empowered to explore, innovate, and collaborate freely. The opportunity to co-create a better future is within our grasp.
The Challenge of Change: What Holds People Back?
Yet, despite these advancements and the freedom they afford us, many individuals and organizations still struggle with change. As someone who frequently works with companies needing to innovate, transform their business models, or shift their go-to-market approaches, I often encounter resistance. Why is this the case?
As a Silicon Valley futurist, innovator, and optimist, I see new approaches, tools, and opportunities as pathways for growth and a better quality of life. However, several common barriers keep people and organizations stuck in the old paradigm:
1. Fear of the Unknown
The human brain is wired to perceive uncertainty as a threat. The amygdala, the part of the brain responsible for our fear responses, kicks in to protect us from perceived danger when faced with change or new situations.
2. Habitual Patterns
Our brains are creatures of habit. The basal ganglia, the brain’s habit center, loves routine. Breaking established habits requires significant effort and intentionality. Even outdated patterns, like commuting to an office and working under the direct supervision of a boss, can become ingrained as “normal” or even “good” for many people.
3. Comfort Zones
We, along with our brain’s reward system, crave the familiarity that comes from long-standing habits. Stepping outside of this comfort zone can be challenging, even when we intellectually recognize the benefits of doing so.
4. Cognitive Dissonance
When new information conflicts with our existing beliefs, the prefrontal cortex struggles to reconcile the differences. Fear of the unknown, combined with memories of past experiences or trauma, often results in additional resistance to change.
Change Is No Longer an Option—It’s a Necessity
In today’s fast-paced business environment, change is no longer optional. To succeed, leaders and their teams must recognize these barriers and take intentional steps to overcome them:
- Set a Clear Purpose: Define where you want to be in the next year, decade, and beyond. Understanding your long-term goals will guide your actions and decisions.
- Explore New Opportunities: Seek out different roles, markets, environments, and technologies that can enhance your experience and accelerate the achievement of your purpose.
- Embrace Small Changes: Make it a habit to try something new each day or week. This could be as simple as taking a different route home or adjusting your lunch schedule to get comfortable with being outside your comfort zone.
- Collaborate and Share: Work with clients, partners, and team members to compare perspectives, share failures and learnings, and celebrate each small win. Collaboration fosters innovation and drives collective success.
- Empower Your Team: Encourage others to think differently, break down the barriers to change, and embrace the future with confidence.
Ready to Embrace the Future?
Change is inevitable, but how you approach it determines whether you succeed or get left behind. Get in touch to learn more about the Executive Growth Alliance and how the power of peers can accelerate your success today into the future.