Shift in Business Model to Create D2C Recurring Revenue

Business Need: 

Recurring revenue with increased customer loyalty

Approach:

Create a New Digital Farming Direct to Customer Offering

Achieved Before EGC: 

Successful pilot of new D2C service to hothouse farmers

Challenge: 

How to implement without cannibalizing traditional  revenue through distribution

Gained: 

Peer experience, new  perspectives, accountability and support to take risk

Result: 

• Revenue from new services
• Distributor acceptance and growth of new value added services
• Increased  satisfaction reported from customers using D2C service
• Initiation of additional D2C services  to  generate incremental revenue